Why Voice Search Analytics Is Gold in the Hands of Businesses

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results.

In order to do everything from rank with Google to gain more customers, businesses need to understand one thing: consumer behavior. Why do users do the things they do? What are they looking for? How do search engine algorithms adapt to this behavior? Understanding how a business’ website is getting found and for which specific keywords, the length of the search, etc. can provide valuable insights into creating content for desktop, mobile and voice search. Visit Advice Local to [read more].