We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing management is so important for businesses.
Why Does Listing Management Matter for Businesses?
As you know, business listing management is a key focus of what we do at Advice Local. We help agencies like yours ensure your business clients have an accurate name, address and phone number (NAP) listings syndicated across a host of directories. And beyond NAP data, a listing will include categories, products, services, images, payment methods, attributes, and more.
Syndicating this business information across directories, mapping apps, reviews sites, voice assistants, and more – while also ensuring data is accurate, up-to-date, and not conflicting – relies on automation. Businesses that leave their listings to chance? They will inevitably encounter errors, duplication… and bad data that Google really does not like.
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