Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for businesses located in a certain area that don’t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let’s talk about what search engine optimization is.
What Is SEO?
SEO – or search engine optimization – is a series of digital strategies that bring online visibility to brands and businesses. These strategies include creating a website that is user-friendly and keyword-optimized, as well as constantly crafting content that is valuable and interesting to readers. A website that always has fresh content will give potential customers the idea that business is booming and that the company takes good care of their clients, while at the same time telling Google that they have E-A-T.
Google’s E-A-T means “expertise, authoritativeness and trustworthiness.” It is one of the top three considerations for Page Quality. When a business consistently puts out content showcasing that they are experts, have authority and are trustworthy in a particular subject, Google ranks them higher. Higher rankings equal greater online visibility. Visit Advice Local to [read more].