How many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at all surprising – really!
The age of voice is here. It’s risen to meet the demands of the Super-Empowered Consumer, and as a result, it will turn half of the population into one. Seriously, that’s the prediction after the 2018 Christmas season: 48 percent of people will have a smart speaker, according to Adobe Analytics.
With that much power at consumers’ fingertips – or vocal cords, rather – who knows if they’ll ever go back to a typed search again. If you’re like many people, that’s probably too unbelievable to grasp. But allow me to illuminate you on why voice search is becoming the new norm. Visit BIA Advisory Services to [read more].