The Voice Search Generation Is Changing Local Search Optimization

The Voice Search Generation Is Changing Local Search OptimizationVoice search is now a reality – it’s pretty much taking over without a care in the world. I’ve been hinting at this for several years now, but did anyone hear? Perhaps it required a bit too much reading between the lines back then.

Businesses and brands have had plenty of time to prepare. But who took action? Unfortunately, very few. People don’t like change because it requires changing up strategies that have been working. I get that – but it’s time to come to terms with the fact that voice-enabled devices and digital assistants are changing how we do SEO. Strategies that once worked are slowly being phased out – painful but true. Google and consumers want and expect more from local businesses, brands, and their websites.

I’m sure you are familiar with Siri, Google Assistant, Cortana or Alexa – the powerhouses of voice search. Every year we watch as the big tech brands launch the newest features available within their product suite. It’s just mind-blowing what these voice-enabled devices can do now! Just a couple of months ago, Google Assistant made a real call during a presentation to set up a hair appointment. This is only one example of what these voice assistants can do – and, it’s only the beginning. Visit to [read more].