Holiday Marketing Strategies With Google My Business
The busy holiday season is closing in and no doubt most of your clients will be pleased with an upswing in new customers. Among the many marketing tools at your disposal this year is, of course, Google My Business (GMB). If applied effectively, GMB posts will be a key driver of sales for local businesses, with the chance to apply offers, discounts, flash sales, limited-time coupons and event announcements.
It is, however, best to assume that competing businesses will also be going all out to reach local consumers. Therefore, the businesses that plan their seasonal campaigns are best poised to capitalize on consumer interest. In practice, this means developing a joined-up marketing approach that ties GMB posts to social media profiles, along with video uploads, graphics and even influencer marketing if appropriate.
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