The Importance of UGC Within Google My Business

While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GMB over the last few months and the shifts they have been making.

How Can Businesses Benefit from User-Generated Content?

As Google continues to evolve GMB and the more you incorporate it into the consumer-engagement strategy you use for your local business clients, you may notice a shift change in your customers’ mindset re: this emerging platform.

For example, the Google Questions & Answers feature may foster the first contact between a consumer and the business – and even if that initial encounter is negative, you have an opportunity to respond and possibly resolve the issue.

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