Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first.
To begin the technical SEO audit, you need to make the word “technical” your friend for this part of the DIY SEO audit – don’t fear it.
As discussed in part one of the series, technical SEO focuses on elements that can prevent pages from being indexed, stop search engines from crawling a website, slow down page speed (AKA slow loading times), and simple factors that will definitely cause Google to become unhappy. It’s all about online visibility, so let’s get started!
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