As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.
“Familiarity” Breeds Trust
People buy from people that they know, like, and trust. And if you haven’t heard it yet, let me be the first to tell you that “familiarity” breeds trust.
Content marketing certainly isn’t new, but it’s been getting a lot of new attention online lately (and for good reason). Small business owners across the globe are re-discovering these tried and true marketing practices, and using them to get a big leg up on the competition.