A local SEO strategy is based around content and pages on your website that attracts a local audience, creating local and social profiles, plus submitting to directory sites and data aggregators. These efforts lead online searchers (either on mobile or PCs) to your local business’s brick-and-mortar location or your website.
While most business owners know the keywords they need to include in their website content to rank in local search results, they don’t realize that the technical side of their website is also a very important part of their SEO strategy. Often referred to as technical SEO, the technical aspects of a website are quite important and greatly impact a business’s local SEO efforts. Read More→