Archive for Mobile – Page 2

Measurable, Mobile Micro-Moments Reveal Path To Success

Bernadette Coleman, Queen of Local SEOMobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate.

In 2015, mobile devices accounted for 51% of total daily digital media use for adults. Desktops came in at only 42%.

Local businesses can capitalize on this mega mobile market with local search engine optimization (SEO), mobile-first web design, and marketing campaigns tailored to mobile users.

A mobile marketing strategy is only as good as the number of conversions it achieves. If a local business has a hard time converting mobile shoppers into real sales, it may need to rethink its strategy. Visit Search Engine People to [read more].

How Marketers Can Convert Mobile Shoppers Into Sales

Understanding the Mobile ConsumerMobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into my email inbox, and it got me thinking even more about today’s mobile-powered consumer.

Google says it best in this guide: “Mobile is their door-to-the-store,” meaning that although consumers are willing to buy on mobile, mobile is primarily the gateway to get the consumer into the store to make the purchase.

A business can prepare for mobile shoppers in many ways, but have you considered how the mobile shopping phenomenon creates so many different challenges? Visit Street Fight to [read more].

Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey

Bernadette Coleman, Queen of Local SEOVirtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to Similar Web’s report, The State of Mobile Web – US 2015. Consumers are now spending more time browsing the web and using online services via mobile than on desktop devices. In fact, according to KPCB’s Internet Trends Report, mobile had already overtaken desktop by the beginning of 2015.

It’s estimated that 25% of internet users exclusively use smartphones to get online, making it clear that mobile is more than a mere trend. It’s not even the future – mobile is now, and mobile is the new local. The sooner businesses and brands realize this and begin to adapt, the better off they will be. Visit Ardor SEO to [read more].

Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments

Micro-Moments InfographicMmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If yes, that was a micro-moment.

It’s important to understand these identifiable moments, leverage them, and reach people during their micro-moments. The growth of mobile has morphed behavior and expectations for consumers and brands alike.

In this article, I will break down in detail the “11 Ways to Win with Business with Micro-Moments” infographic. Visit Advice Local to [read more].

I Like Small Screens and I Can Not Lie.

So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might sound crazy to you, but more than 66% of the population suffers from nomophobia. (This is the most recent number I could find, so it’s probably even higher now.)
Definition of Nomophobia

So Why Do I Think It’s OK That I Have Nomophobia?

My phone makes my life easier. The minute it stops doing that, I’ll stop using it. It also makes the lives of all those around me easier. They can communicate with me when they want, when they need, and when they have time. Visit Advice Local to [read more].