Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate.
In 2015, mobile devices accounted for 51% of total daily digital media use for adults. Desktops came in at only 42%.
Local businesses can capitalize on this mega mobile market with local search engine optimization (SEO), mobile-first web design, and marketing campaigns tailored to mobile users.
A mobile marketing strategy is only as good as the number of conversions it achieves. If a local business has a hard time converting mobile shoppers into real sales, it may need to rethink its strategy. Visit Search Engine People to [read more].