Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations.
The Most Common Citation Complications
Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:
- Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.
- Name changes due to mergers, acquisitions, or rebranding.
- New phone numbers or addresses due to location changes or closures.
- Duplicate or incomplete listings resulting from lost passwords or limited account access.
Simply put, inconsistent local citations are bad for SEO and bad for business. It’s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers. Visit Rocks Digital to [read more].