Archive for Local SEO

Common Citation Complications – Brands Have Bad Data Problems, Too

Common Citation Complications – Brands Have Bad Data Problems, TooAlthough it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations.

The Most Common Citation Complications

Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:

  • Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.
  • Name changes due to mergers, acquisitions, or rebranding.
  • New phone numbers or addresses due to location changes or closures.
  • Duplicate or incomplete listings resulting from lost passwords or limited account access.

Simply put, inconsistent local citations are bad for SEO and bad for business. It’s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers. Visit Rocks Digital to [read more].

The Local Presence Management Strategy All Businesses and Brands Need

Local Presence Management StrategyDo you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is and touch on why it is important.

Today, I want to discuss with you the components (the pieces and parts mentioned above) that make up a local presence management strategy. But first, for those of you new to local presence management, let’s talk about the foundation.

The Foundation of a Local Presence Management Strategy

  • Local Presence – This refers to all of the information surrounding a business’ actual physical location, such as where to find it on a map, business hours and its NAP data.
  • Digital Presence – This refers to all of the information, processes and marketing for a business presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews, any search engine optimization (SEO), and pay-per-click (PPC) advertising, just to name a few.

Why Do Businesses Need a Local Presence Management Strategy?

Well, the simple answer is because local businesses want and need to be found in local searches by the consumers seeking their products or services. Visit Advice Local to [read more].

Making the Most of Each Moment

Each Moment MattersLocal businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites look like on mobile. Even with search engines giving preference to HTTPS, businesses are not entirely onboard with it.

Search engines are not going to make it easier for businesses to place in the top spots! Their priority, beyond displaying ads for paying businesses, is meeting consumers’ needs.

In 2016, I started talking with you about meeting this consumer need b winning micro-moments. As defined by Google:

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Visit LinkedIn to [read more].

What is Local Presence Management?

What is Local Presence Management?Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets.

What is Local Presence Management?

Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand.

This also includes monitoring a business’ name, address and phone number (NAP) and business hours in various places online such as directory listings, data aggregators, online review sites and map listings.

Local visibility, search placement and reputation (reviews) are a few of the factors that determine traffic; this is especially true for multi-location, brick-and-mortar businesses.

To fully understand the capabilities of local presence management, you must examine all its components. Visit Advice Local to [read more].

The Year of Location Intelligence Is Upon Us

The Year of Location IntelligenceA few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share their insights for the upcoming months. As you can imagine, this year’s predictions meet every expectation.

Industry thought leader Andrew Shotland from Local SEO Guide shared his thoughts: “…As large players consolidate their lock on the bulk of local queries and ad inventory, there will continue to be valuable opportunities for smaller players to focus on massive (and not-so-massive) underserved niches.”

Data providers such as Foursquare’s Steven Rosenblatt said “…Marketers will turn their focus towards data quality and hold their data partners and providers to higher standards and increased transparency to ensure fresh, first-party (opted-in) data that drives meaningful consumer engagement and better business results.”  Visit LinkedIn to access my prediction and [read more].