Archive for local search

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

7 Trust Factors for Improving Search Results PlacementSearch algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online26.

There are various broader factors that will be required each time the business tries to rank a page in SERPs (search engine results pages). One of the most important of these factors is trust. If Google and the other search engines don’t trust a particular page, it will be virtually impossible to place in the top of search results for the desired keywords.

Today, I want to talk with you about trust – not just among consumers, but search engines, too. Visit Advice Local to [read more].

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].

What You Can Learn About Local Business Marketing from a Zombie Escape Room

local business marketingSo those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and brand awareness. Today, I’m going to give a real world example of a local business that is doing a good job of engaging their local customers when they arrive at their business, before they leave and after the fact.

How The Advice Team Ended Up in a Zombie Escape Room

As the CEO of one of the leading local presence management and digital marketing agencies in the United States, I realize that as an organization, we are only as good as our team. Because of this I make it a priority to get our team members to know each other. Building these types of relationships within a company creates camaraderie and increases productivity, as well as the success of the business. It is because of our team members that we have grown into the organization we are today. And team building is the key. Visit Advice Local to [read more].

Mobile for the Masses

It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it was 1999 (because we were). We missed the end of the world then and again in December 2012. Although, there were digital marketers that year, whose worlds were turned upside down by Google Penguin and again in 2013 with the 2.0 update.

So the world didn’t end and we still don’t have hoverboards or flying cars, but we do have something I think is just as cool, and that’s mobile. Of course I think it’s cool, I’m proudly nomophobic; the chances of you seeing me without my smartphone are exactly slim and none. Like me, 91 percent of adults keep their smartphones within arm’s reach – we are simply a culture who cannot stand to be without our mobile devices.

Definition of Nomophobia

This is also clearly evidenced by the fact mobile search officially overtook desktop search by a decent margin, last year. A trend which is not likely to revert, with the plethora of mobile devices available on the market. After all, I’m willing to make a significant bet half of you are reading this article on a mobile device right now.

So the question still remains, “Are your client businesses ready for the mobile-first revolution?” Visit Local Search Forum to [read more].

10 Local Search and SEO Hacks to Improve Visibility on Google

Local Search and SEO HacksIt was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring their greatly used mobile platform, and making those coveted top three search results even more important to local businesses. The change wasn’t a big surprise, but it still meant digital marketing teams and their clients were going to have to make adjustments, again.

The following local SEO hacks are designed to help marketers reach, or recover and maintain their rankings and survive in the competitive 3-pack local search environment. Visit Rocks Digital to [read more].