A compelling, well-tagged image can help drive traffic to your local website through an image search (think Google Images). Google ranks local websites based on their usefulness. Being useful as a website is a quality that is transmitted through more than just textual content, but also through graphic content.
Optimize Your Image File Names for Search
If you’re uploading a picture, it comes with its file name onto the Internet. So if you upload a picture you loaded off your camera, it’s probably going to read something like “DCLN103_22.jpg.” Don’t use that name when you upload it! To make your website useful, name the photo for what it is, e.g. “teton_mountain_view.jpeg.” Read More→