Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!)
It Starts and Ends with the Google My Business Listing
Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:
- Get directions
- Call the business
- Message the business
- Read posts
- Visit the website
- Ask the community questions (available on mobile only)
I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.
So instead of spending our time trying to stop a train that we can’t even slow down, let’s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve. Visit Advice Local to [read more].