As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind!
Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report. This year’s analysis reveals many internet trends, both broad and subtle, that impacted the digital economy, including local and mobile. Let’s examine five of these essential internet trends important for 2017 and beyond.
How Should Businesses Respond As More Consumers Embrace The Web?
There’s been a dramatic rise in internet usage over the past five years, reaching an average of three hours per day on mobile. Desktop usage has declined slightly but did hit two hours per day.
With internet use increasingly being led by mobile, a business that neglects their digital marketing strategies will lose out on numerous opportunities. From advertising to SEO, mobile offers businesses the potential for targeted traffic, branding, and sales.
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