Archive for Content Strategy

Mastering Content Curation: How to Find Content to Curate

Mastering Content Curation: How to Find Content to CurateThanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels.

Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing them can use to find content to curate.

As a refresher and for those just joining us, content curation is when someone would read content created and shared on the web by others, and then share it with their online audience via a blog, their social media channels or even in their newsletter. Visit Advice Local to [read more].

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

creating contentAre you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results?

With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results.

Beyond having 100% optimized business listings around the web, being active on social media and emailing current customers, local businesses need to do more to rise above the competition.

What I’m referring to is not a paid social media campaign or PPC advertising (even though those are a great idea, too), but something more. It’s not new, it’s not ingenious, but it’s necessary. Visit Advice Local to [read more].

Simple Tips to Develop a Content Marketing Plan

Content Marketing As the world keeps evolving, so does the business world, which means that as business owners, we must adapt to the new and upcoming trends within any marketing strategy. That being said, content marketing should be at the top of your local SEO strategy because without it your overall business plan can’t succeed. Developing a content marketing plan will help your business reach new audiences, new business objectives and gain a higher return on your investment. Visit Rocks Digital to learn [More].

Listen: Do You Want to Know the Secret to Creating a Great Content Strategy

The Secret to Creating a Great Content Strategy

“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have to do with this article? Nothing. I just wanted to make a point. “Listen.” It’s what people say when they want your attention. But sometimes listening is tough. I know this because my kids never listen to me. But if you want to become successful in our industry, listening is a MUST!

The Secret to Creating a Great Content Strategy

Hearing is passive; listening connotes purpose. We listen to learn. If you want to create a great content strategy, you must first create great content, and that starts with listening.

First and foremost, you need to listen to your target audiences. Listen to discover their needs and wants. Listen to get clues about content that excites and engages your audience. Also, understand that as a content marketer it is your job to talk back to your audience, to alert them to the things they don’t yet know about. That means you must also listen for news and trends in the larger world, then separate the meaningful from the evanescent. That’s how you distinguish your content in the minds of your audience. They must know that you offer what they’re looking for.

Read more at: Listen: Do You Want to Know the Secret to Creating a Great Content Strategy