I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best friend, and I know I’m not alone.
According to a 2015 Bronto Software report, 65 percent of shoppers surveyed will use their mobile device to hunt for promotional offerings and coupons on items they hope to purchase. Sixty-three percent will check current pricing on their digital device, and 61 percent will check out your competitor’s price before making a purchase. Once you realize the majority of your customers are integrating a mobile device into their shopping habits, the need for a definitive mobile marketing strategy becomes clear.
As a digital marketer myself, this kind of firsthand knowledge and experience is invaluable. Connecting with your consumer in a mobile world is absolutely necessary. We can no longer think just local — we need to think mobile. This is why we consider and incorporate the following components for our clients so that they can reap the rewards of increased shopper engagement and sales. Visit Forbes to [read more].