Digital Footprint of Local SMBs by Bernadette Coleman
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- Common Citation Complications – Brands Have Bad Data Problems, TooAlthough it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be complicated for one location. When a brand... Read more »
- Everything’s All About Local… Advice Local That Is!Over the past year, we’ve been evangelizing – sharing the good news about businesses taking control of online data. And we dedicated lots of resources to educating businesses and brands, teaching them how to take control of their data. We even created a music video “I’m All About That Data”... Read more »
- Using the Big Three: Owned, Earned and Paid Media for Local Business MarketingWhen it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers. Defining Owned, Earned and Paid... Read more »
- Voice Search Readiness is Not an Option — It’s a MustVoice search readiness is a concept that not many have embraced wholeheartedly yet, but that has to change. I understand that the idea of 50 percent of all searches being made by voice by 2020 can sound far-fetched — after all, how could consumers change their search patterns so much in... Read more »
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