Digital Footprint of Local SMBs by Bernadette Coleman
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- Common Citation Complications – Brands Have Bad Data Problems, Too
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be complicated for one location. When… Read more »
- Everything’s All About Local… Advice Local That Is!
Over the past year, we’ve been evangelizing – sharing the good news about businesses taking control of online data. And we dedicated lots of resources to educating businesses and brands, teaching them how to take control of their data. We even created a music video “I’m All About That Data”… Read more »
- The Google BERT Update and What It Means for Local Businesses
By now, I’m sure you’ve probably heard about the BERT update to Google Search and maybe even wondered where Ernie is. Well, today I’m not talking about Sesame Street, but instead about how local businesses can benefit from the BERT update. To paraphrase Google, BERT is the biggest leap forward… Read more »
- Using Mobile and Online Coupons to Attract Local CustomersWe can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do… Read more »
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