The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

How Serving the “Me” Generation in Real-Time is a Win for Local BusinessesWith the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have only been getting smarter, and users – well, they have only been getting more savvy.

In 2018, we now have the fastest devices that can perform the most tasks ever, and users that are switching the way they socialize, the way they research, and the way they buy… all from the comfort of their own device. After all, they spend approximately 6 hours per day on their devices, according to the 2018 Internet Trends Report. Thanks to mobile, as you’ve observed in your own life, consumers are now more empowered than ever before.

The Super-Empowered Consumer Has High Expectations

Consumers are curious, demanding and impatient. This consumer wants answers to their queries, and they want them right now. When you buy something, you want to make sure it’s the right thing, and that it’s up to your standards. Today’s super-empowered consumer spends approximately 13 days doing research and reading reviews before buying a single item. Visit BIA Advisory Services to [read more].