Reviewing The Stats: The What, When & How of Consumer Search

Consumer SearchHaving a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor’s while in store, on their mobile device. Showing up in these queries does not happen by chance.

4 out of 5 mobile searches eventually lead to a purchase  and local searches are more than twice as likely to lead to a purchase 

In addition to this, half of the consumers searching for local businesses, on a mobile device, will visit a store or venue the same day of their search.

To solidify authority in search engines, where more than half of consumers look for local services, businesses need to have a solid local SEO strategy. This requires an understanding of current consumer habits and trends in the marketplace, as well as knowing when and where the traffic is coming from.

Neustar/Localeze and comScore collaborated on an in-depth report (PDF) with key insights into these habits and trends. Keep reading for my key takeaways from their report. Visit Search Engine People to [read more].