Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in search. There are many ways to do that, but an important step has to be taken care of first: the local business listing. Creating, claiming, and optimizing a business’s listings is key for establishing trust between the local business and their consumer base.
Optimized Local Business Listings
We talk about business listings frequently. That’s because they offer immeasurable benefits—but they can also hinder business if they aren’t optimized well. Optimization takes on many different forms, but it all starts with claiming a listing. Duplicate listings and incorrect content create what we refer to as bad data, which we’ll go further into shortly. Visit Neustar to [read more].