Periscope to #Save the Day: Local Marketing for Businesses with Live Video

Periscope Live VideoThe loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool. These users would no longer have the easy functionality to keep their videos beyond 24-hours. So, what was Periscope to do? Even with the demise of Meerkat, Periscope isn’t the only big fish in the livestreaming pond.

Facebook didn’t buy Meerkat, as speculated, but instead launched Facebook Live. Initially, only for use by brand and public figure pages, in April it was rolled out to the rest of us. With their familiarity, bigger communities, and saved videos, Facebook Live is a big draw. Periscope needed to save broadcasts beyond 24 hours to remain competitive. Visit Rocks Digital to [read more].