Follow the Queen of Local SEO

Navigating Omni-Channel Marketing for Local Businesses

Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a new disruptive technology is launched—a tactic, software, app or piece of hardware. Businesses, especially small local businesses, must be ready to take advantage of these opportunities to succeed amongst fierce competition. Shifting to omni-channel marketing will help accomplish this.

Bernadette Coleman, Queen of Local SEOMarketing is no longer a megaphone or even a microphone; today it’s a conversation. Two-way communication between consumers and brands is now an expectation! More and more brands are moving away from an outbound marketing perspective to a consumer-centric, personalized approach. Omni-channel marketing provides a way to capture the attention of both loyal customers and target consumers. It involves creating a seamless experience for those audiences as they interact with brands, businesses and service providers, in multiple forms, on multiple platforms and devices. Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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