How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO.
If you are just now joining us for the series, you should start with part one – The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines.
The Off-Page SEO Audit is All About Links
Before we get too deep into this portion of the audit, here’s a definition off-page SEO for you.
As I defined in part one of this series, off-page SEO does not occur on the website itself but is how third-party websites link to the website. These types of links are referred to as inbound links or backlinks.
The business’ website needs relevant, quality backlinks from other trusted websites, such as relevant directories, social networks and reviews on sites like Yelp. Off-page SEO focuses mainly on the site’s backlink profile, assessing quality and quantity, social media signals – and negative SEO.
Negative SEO is when a company attempts to impact a competitor’s website placement in search results with blackhat SEO strategies. These strategies are against the Google Webmaster guidelines, which is why they are considered blackhat.
Instead of focusing on negativity in this article, I’m going to focus on the positive impact of a strong link profile. As you complete the off-page SEO audit and take the necessary actions laid out, you’ll combat most negative SEO attempts. Visit Advice Local to [read more].