Businesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you…
Google My Business Can Build a Brand or Damage One
Is Hell on Earth closer than we think? According to a student at the Hornsea School and Language College, it’s located in East Yorkshire. Just this week, it was discovered that a student at this school played a prank by naming the school’s Google My Business listing “Hornsea Prison & Hell on Earth.”
Businesses create a Google My Business (GMB) listing because they want to get found online, display the right address, and have up-to-date business hours – but it goes beyond that.
Monitoring Google My Business Listings Is a Must – Here’s Why
If this school had claimed their listing, this naming incident wouldn’t have happened (at least not easily). As you may know, anyone can suggest a business name for a place, but on claimed GMB listings, the business owner has to accept the change.
Are you aware that you can submit a public edit to any business listing on Google My Business, claimed or otherwise? If the business doesn’t monitor these suggested edits, some can and will go public. Visit Advice Local to [read more].