How Marketers Can Convert Mobile Shoppers Into Sales

Understanding the Mobile ConsumerMobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into my email inbox, and it got me thinking even more about today’s mobile-powered consumer.

Google says it best in this guide: “Mobile is their door-to-the-store,” meaning that although consumers are willing to buy on mobile, mobile is primarily the gateway to get the consumer into the store to make the purchase.

A business can prepare for mobile shoppers in many ways, but have you considered how the mobile shopping phenomenon creates so many different challenges? Visit Street Fight to [read more].