Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should not provide a mobile-only experience, but instead an experience that is consumer- or user-centric.
Going Back to the Basics: The Mobile Consumer
To truly understand this, we must go back to why people use mobile devices to access the internet in the first place. People use mobile devices for convenience, often sacrificing comfort – and content – in the process. While the big screen offers an inherently superior experience and the mobile browsing experience is inherently inferior, mobile usage will continue to increase because consumers desire convenience. Visit Advice Local to [read more].
