Mobile for the Masses

It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it was 1999 (because we were). We missed the end of the world then and again in December 2012. Although, there were digital marketers that year, whose worlds were turned upside down by Google Penguin and again in 2013 with the 2.0 update.

So the world didn’t end and we still don’t have hoverboards or flying cars, but we do have something I think is just as cool, and that’s mobile. Of course I think it’s cool, I’m proudly nomophobic; the chances of you seeing me without my smartphone are exactly slim and none. Like me, 91 percent of adults keep their smartphones within arm’s reach – we are simply a culture who cannot stand to be without our mobile devices.

Definition of Nomophobia

This is also clearly evidenced by the fact mobile search officially overtook desktop search by a decent margin, last year. A trend which is not likely to revert, with the plethora of mobile devices available on the market. After all, I’m willing to make a significant bet half of you are reading this article on a mobile device right now.

So the question still remains, “Are your client businesses ready for the mobile-first revolution?” Visit Local Search Forum to [read more].