Google is known for changing everything. Originally it was the name of a search engine, a simple noun. Now it’s a verb and a way to do business; the search engine is so deeply entrenched in our daily lives and culture that many of us would be lost without it.
Our dependence extends from personal searches to find solutions to issues, to learning how to do just about anything, and Google Shopping provides a great way to instantly comparison shop. Google often dominates the way day-to-day work is done in the digital marketing industry. A rumor of change sends us scurrying to find the best ways to deal with it.
We’re well beyond rumors and we know for certain that once again Google will cause us to change our thinking about marketing. Visit BIA Kelsey’s blog to [read more].