Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it.
The Move to Micro-Moment Marketing
Google continues to increase the value it places on mobile. This is demonstrated by making mobile optimization a ranking factor and launching AMP (accelerated mobile pages). And since last April, they’ve repeatedly shown how mobile has uniquely modified the consumer path to purchase with a focus on Micro-Moment marketing. Simply defined, Micro-Moments occur when consumer need leads them to I-want-to-know, I-want-to-go, I-want-to-do or I-want-to-buy moments.
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