There is often debate on whether or not social media contributes to search engine ranking and local search efforts. Each time an authoritative source studies it, there seems to be a correlation, although it’s not officially called out by Google or Bing. Whether or not anyone makes a statement, the power of social media cannot be denied. It provides an opportunity to connect with consumers and to hear what they need; ideas for new products and services abound for those willing to listen to the consumer voice.
Facebook’s methods of doing business and the ripple effects they have are felt almost as strongly as changes within Google. According to Mary Meeker’s Internet Trends report for 2016, ad spend for those two powerhouses account for a 76 percent share of internet advertising. This is continuing to grow. Twitter is still trying to find its way when it comes to advertising but Snapchat is coming into its own. Visit Advice Local to [read more].