When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes.
With less consumers actually clicking through to a local business’ website, are zero-click searches killing SEO? Well, no! It’s a matter of optimizing your strategy to help more local businesses get found online. As marketers working in the fast-paced digital era, we know we have to adapt – as soon as possible – to the newest trends. That means zero-click searches. Visit Advice Local to [read more].