Earlier this year Google announced the Accelerated Mobile Pages Project aka AMP and just shared some more news on it going mainstream in February 2016. As the name suggests, these pages are formatted to load faster on mobile devices than mobile optimized pages.
Every business wants their pages to load fast on mobile devices. The load time of a website is listed as a ranking factor, so technology that makes load time faster must be better, right? In theory, yes, but some aren’t in love with AMP, at least not yet.Visit Advice Interactive to learn [More]