Before I get into what HTTPS is and why every website needs it, I want to make sure that you understand why it is important. The simple fact is this: websites that are HTTPS are now going to be ranked higher in search results than those that are not.
Google Now Indexes HTTPS Websites Higher
You could have the best products and services, but if your competitor’s website has HTTPS and your website doesn’t, their website will appear higher in search results than yours.
Security has always been important to Google and they have been encouraging websites to go to HTTPS for a while. To encourage them even more, Google added HTTPS to their indexing system. Google’s primary concern is to help consumers feel that their information is safe when searching and using websites found in Google searches. Visit Advice Interactive Group to learn [More]