It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for all of the latest digital trends to leverage. While there have certainly been some fascinating predictions about what the future holds, there is one common theme being discussed on all sides: voice search. It’s made an impact since its earliest beginnings and has only continued to rise as the years have gone on. Voice search seems to be everywhere you look today, and for good reason.
Voice search is powered by search engines and directories in a similar way as typed searches. One of the key differentiators is that for a business’s website, listing or information to surface in a voice search query, the business’s website content, listings and reviews have to be stellar. Much the same as how trust impacts placement in a desktop or mobile search, the items mentioned above impact voice search query results.
The Rise Of Voice Search
By 2020, only one year from now, ComScore predicts that 50% of all online searches will be conducted via voice search technology. Why is that? Well, the answer is an obvious and relatable one: convenience. Visit Forbes to [read more].