Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature and secret weapon they can to get the attention of search engines and consumers alike.
In my earlier post, I posed the question “Is the Google My Business Listing replacing the local business website?” Of course, it’s a rhetorical question. While Google likes to keep consumers on the search engine results page as long as possible, the simple fact is consumers like to click, and clicking they will continue to do.
Capitalizing on Google Posts to Increase Click-Through
So, today I thought I would share in detail about one of Google’s features, Google Posts. Publishing these posts to a local business’ Google My Business listing enables the business to share with the consumers viewing their listing about any special offers, news, etc. they would like to feature. Visit Advice Local to [read more].
