Previously we looked at how using Google EAT (expertise, authoritativeness, and trustworthiness) in combination with structured data can improve visibility in search and maps. This week we’ve got more maps-related updates, with a focus on mapping apps and the business data consumers find in these apps.
Map Listings Matter to Local Businesses
Location-specific searches are now a ubiquitous part of most smartphone users’ daily search habits. Whether it is geo-modified, non-geo-modified, or “near me” searches, consumers want the closest, best-reviewed, and most relevant business results at all times.
Visit Advice Local to [read more].