While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind.
As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went to work putting a process in place to shut them down.
Just how serious are the Googlers about finding and removing fake Google My Business listings? They partnered with the University of California, San Diego to learn everything they could about the perpetrators and how they can be stopped.
According to this report, their ongoing efforts to crack down on Google My Business fraud is making a huge difference. The number of fake listings has dropped by 70% since June 2015. There is still quite a lot of work to be done before fraudulent listings are fully eliminated, but this is an excellent start. Visit Advice Local to [read more].