Common Citation Complications – Brands Have Bad Data Problems, Too

Common Citation Complications – Brands Have Bad Data Problems, TooAlthough it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations.

The Most Common Citation Complications

Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:

  • Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.
  • Name changes due to mergers, acquisitions, or rebranding.
  • New phone numbers or addresses due to location changes or closures.
  • Duplicate or incomplete listings resulting from lost passwords or limited account access.

Simply put, inconsistent local citations are bad for SEO and bad for business. It’s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers. Visit Rocks Digital to [read more].

Back to the Basics: Developing an SEO Strategy for Businesses

Back to the Basics: Developing an SEO Strategy for BusinessesAs you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are.

Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would be a good time to touch on the basic SEO strategy for a new business’ website.

The Starter Steps for Developing a Basic SEO Strategy

Any business serious about being successful in 2018 must have at least a few SEO basics implemented into their digital marketing strategy. To help these businesses get started, here is a process they can follow. Visit Advice Local to [read more].

The Web is Evolving and So are Consumers

The Web is Evolving and So are ConsumersAre you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on the first page of search results and the fourth.

Each week, I share insights into what’s happening with Google, content, trends and tons of impressive stats. But the reality is that you can read and read all you want, but doing is what gets results.

5 Actions That Can Make a Difference

This week, I want to encourage you to take some action. You don’t have to do it all at once, but you need to do something. Visit LinkedIn to [read more].

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. Today, I’m covering a very important topic and the last post in this series. Ready?

How to Help Businesses Reach and Keep the Top Spot in Local Search

Competition for local businesses is stiff. Every day is a new day when it comes to local search placement. For a business to win the customer, they have to know their customer AND know their competition.

After completing the audit and implementing/correcting everything that was uncovered, you may find competitors are still holding the top search positions. Is there another hidden problem for the business? Maybe, but not necessarily. Most competitors are just as committed to a thorough SEO strategy, so they bring their A-game, too.

Visit Advice Local to [read more].

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

Off-Page SEO and Its Impact on WebsitesHow do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO.

If you are just now joining us for the series, you should start with part one – The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines.

The Off-Page SEO Audit is All About Links

Before we get too deep into this portion of the audit, here’s a definition off-page SEO for you.

As I defined in part one of this series, off-page SEO does not occur on the website itself but is how third-party websites link to the website. These types of links are referred to as inbound links or backlinks.

The business’ website needs relevant, quality backlinks from other trusted websites, such as relevant directories, social networks and reviews on sites like Yelp. Off-page SEO focuses mainly on the site’s backlink profile, assessing quality and quantity, social media signals – and negative SEO.

Negative SEO is when a company attempts to impact a competitor’s website placement in search results with blackhat SEO strategies. These strategies are against the Google Webmaster guidelines, which is why they are considered blackhat.

Instead of focusing on negativity in this article, I’m going to focus on the positive impact of a strong link profile. As you complete the off-page SEO audit and take the necessary actions laid out, you’ll combat most negative SEO attempts. Visit Advice Local to [read more].