Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are long gone.
Webmasters, SEOs and digital marketers alike have to be on the top of their game and employ an array of strategies to help their local business customers place in search results.
Trust Requires Action
Today, I’m going to focus on the strategies that will help build trust among search engines and, by proxy, consumers. Visit Search Engine People to [read more].