Analyzing Voice Search Ranking Factors

By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue.

Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, blogs, and SEO strategies aren’t going to optimize themselves for voice search! Visit Advice Local to [read more].

The Importance of Establishing Local Brand Authenticity and How To Do It

With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses. People are more likely to visit a store or website that they trust, which means businesses need to prioritize authenticity as a local brand.

Through smart marketing techniques and SEO, businesses can build that trust with local consumers. Here are the four main tips to keep in mind when crafting a brand’s standards. Visit Local Media to [read more].

Everything You Need to Know About Yelp Business Listings

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer.

Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. Visit Advice Local to [read more].

Applying Search Intent to Local Businesses’ Placement

Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not quite the case, but thanks to searcher intent, Google and other search engines can usually find the perfect answer within less than a second.

So, how do they do it? RankBrain, a machine learning artificial intelligence algorithm, is one of Google’s many algorithms working behind the scenes to determine a searcher’s intent and deliver search results based upon it.

There’s no question that searcher intent is important. For example, SparkToro’s Rand Fishkin gave us a great read on the topic with his 7 visuals explaining search intent. Pretty clever, don’t you think? As I was reading Rand’s theory, I wondered if it could be applied to local businesses’ placement in search results as well.

In order to help local businesses get found online, we must find a way to tap into Google’s mind-reading skills. The question is, how? Do we still optimize for keywords like we used to do with traditional SEO tactics? The short answer is yes, but there’s a lot more we can do, too. Visit Advice Local to [read more].

Best Practices for Creating Voice Search-Friendly Content

In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer!

Over one billion voice searches are conducted every month – are you optimizing your clients’ websites for that level of popularity? Now is the time to figure out what voice assistants and people using voice search are looking for via search engines. If a local business is not answering the public’s questions correctly, then they’re not outranking the competition. Visit Advice Local to [read more].