How to Craft SEO-Friendly Content for a Local Business Website

Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why? Because search engines will rank a website in the top positions through rich content, among other factors.

And here’s an alarming statistic. Today only 20 percent of readers are finishing an article, with the average visitor reading just 25 percent. The study by Sumo only confirms what we’ve been dreading for some years – that video content and image galleries are killing the written word. The reason behind this? It’s that reading can take too long for today’s super-empowered consumer. By watching a 3-minute video, you can digest the same amount of information contained in an article that might take 5 minutes to read through. Visit Business 2 Community to [read more].

The Voice Search Readiness Prep List: Helping Local Businesses Get Found

The Voice Search Readiness Prep List: Helping Local Businesses Get Found2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice search readiness! There is so much to be said about voice search; it’s an innovation that is making its mark in every industry. Here are some of the ways that we are getting our clients and ourselves ready at Advice Local.

Voice Search Readiness is Changing How We Play the Game

To prepare for voice search readiness and to get local businesses found by voice assistants, you first have to fully understand it. Today, I’m going to give you an overview, plus a slew of resources to take a deeper dive. Visit Advice Local to [read more].

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

How Serving the “Me” Generation in Real-Time is a Win for Local BusinessesWith the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have only been getting smarter, and users – well, they have only been getting more savvy.

In 2018, we now have the fastest devices that can perform the most tasks ever, and users that are switching the way they socialize, the way they research, and the way they buy… all from the comfort of their own device. After all, they spend approximately 6 hours per day on their devices, according to the 2018 Internet Trends Report. Thanks to mobile, as you’ve observed in your own life, consumers are now more empowered than ever before.

The Super-Empowered Consumer Has High Expectations

Consumers are curious, demanding and impatient. This consumer wants answers to their queries, and they want them right now. When you buy something, you want to make sure it’s the right thing, and that it’s up to your standards. Today’s super-empowered consumer spends approximately 13 days doing research and reading reviews before buying a single item. Visit BIA Advisory Services to [read more].

Five Local SEO Myths That Are Causing Harm to Local Businesses

Five Local SEO Myths That Are Causing Harm to Local BusinessesWhen it comes to local SEO, there are many myths and half-truths that people like to repeat – or things that were true once upon a time – before Google made a change for the gazillionth time. Outdated information in blog posts, slide decks and guides has left local businesses with a lot of misinformation.

Local SEO Myths That Must Be Dispelled Immediately

While some of these strategies may have been true or even worked well in the past, they are now definitely causing more harm than good. But don’t worry! I’m here to address this – and debunk a few local SEO myths along the way. Visit Advice Local to [read more].

The 411 on Using Google My Business Insights to Increase Local Search Traffic

The 411 on Using Google My Business Insights to Increase Local Search TrafficGoogle My Business is one of the more important ways to ensure that a local business gets found online. Today, we are going to look at how to navigate and understand Google My Business Insights. Here’s a step-by-step tutorial full of secrets to learning about GMB Insights.

Google My Business – Is it Easier Said Than Understood?

For us marketers, it’s moderately simple to navigate the Google My Business (GMB) dashboard and a GMB listing, but when a business owner logs into their GMB account, it can be a bit more of a challenge.

The information within the dashboard and within a GMB listing can be as useful as it can be damaging when not properly understood, optimized and maintained. We have two how-to’s on that to help – How to Claim and Optimize a Local Business Listing on Google My Business and How to Create a Google My Business Listing. Visit Advice Local to [read more].