The 411 on How to SEO a Local Business Website for the Mobile-First Index

The 411 on How to SEO a Local Business Website for the Mobile-First IndexMobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile.

The primary index Google used to determine the placement of a website in the past was based on the desktop version of a website.

Google’s Mobile-First Index is Here to Stay (For Now at Least)

Google is shifting its primary index website by website so the mobile version of a website is the determining factor for the placement in SERPs in both desktop and mobile search. Since they are going website by website, not all websites are shifted to this index yet. As Google determines a website is ready, they are notifying webmasters via Google Search Console. Visit Advice Local to [read more].

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

What is Google's Mobile-First Index and How Can a Business Prepare for It?Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in the quality of their mobile experience.

Recently, though, Google has moved toward a mobile-first indexing policy. Sites that offered a poor mobile experience in the past most likely saw a reduction in overall visitors. Now, however, there are more severe ramifications for anyone ignoring mobile. Sites should be focused on SEO, along with providing an exceptional user experience designed for mobile, with a mobile-first approach. Visit Advice Local to [read more].

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

The Google My Business Description is BackGoogle is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent.

In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it comes to finding what they need to know. From this stat, I would say consumers trust Google more than other search engines. There are still about 26% of users that prefer another search engine, but I think we can all agree that Google is definitely the dominator.

This is why today I wanted to talk with you about Google My Business listings. I’m even going to get more specific and talk about the business description exclusively. Visit Advice Local to [read more].

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

7 Trust Factors for Improving Search Results PlacementSearch algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online26.

There are various broader factors that will be required each time the business tries to rank a page in SERPs (search engine results pages). One of the most important of these factors is trust. If Google and the other search engines don’t trust a particular page, it will be virtually impossible to place in the top of search results for the desired keywords.

Today, I want to talk with you about trust – not just among consumers, but search engines, too. Visit Advice Local to [read more].

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Back to the Basics: Fine Tuning an SEO Strategy for BusinessesLast time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results.

The Next Steps for a Business’ SEO Strategy

As I am sure you are aware, an SEO strategy, just like any strategy, needs a solid foundation. Creating the kinds of keyword-rich content that search engines and consumers are seeking out are the initial components to the foundation. The business also needs to carefully consider the following three steps. Visit Advice Local to [read more].