How Local Businesses Can Demonstrate Expertise Online

How Local Businesses Can Demonstrate Expertise OnlineSo, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are extremely important. However, they are not one thing.

What Is Expertise?

I’m not talking about how someone decides to call themselves an “expert” to get search traffic, or how one would go out to an event and tell everyone they’re an “expert” in local search to get clients. I’m talking about real expertise.

Expert is defined as: A person who has a comprehensive and authoritative knowledge of or skill in a particular area.

Expertise is defined as: Expert skill or knowledge in a particular field.

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Using Google My Business Attributes to Create Non-Traditional Verticals

Using Google My Business Attributes to Create Non-Traditional VerticalsThis week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just what this all means for your clients.

Take Advantage of the Google My Business Verticalization Trend

The increasing number of attributes and the growing verticalization trend are currently being overlooked by most businesses. As Damian points out, “It may never have occurred to many brand marketers, for instance, to promote the availability of recycling kiosks at store locations.”

Google clearly wants to offer a more personalized experience to searchers and updating attributes, whether based on sales conversions or brand identity, is the way to stand out. And the winners in this new trend are the businesses that stand out in search because of these attributes. But consumers win too, as they are consistently demonstrating they want access to this type of specific information that helps them in the decision-making process.

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Consumers’ Trust of Business Listings – And How They Are Used

Consumers’ Trust of Business Listings – And How They Are UsedWe’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience – and how this will impact your local business clients. This week we’re taking a look at business listings, bad data, how it’s created, and why to keep it updated.

How Consumers Use Business Listings

We know that Google expects to see accurate business listings, but have you considered how consumers use business listings? BrightLocal took a deeper look at consumer thoughts on business listings and published their findings in their Business Listings Trust Report 2021.

Business Listings Trust Report Key Findings

  • 94% of consumers have used a business information site to find information about a local business in the last 12 months
  • The most commonly used sources of business information: 1) Google, 2) Facebook, 3) Yelp, 4) Instagram, 5) Siri
  • Finding incorrect information on a business listing would stop 63% of consumers from using that business
  • 85% of consumers found incorrect or incomplete information on a business listing in the last year
  • In the past 12 months, 81% of consumers visited a business that said online it was open, but that was actually closed due to the pandemic

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How to Add Markup Voice Assistants Love to a Local Business Website

Advice Technology Has Markup for Voice Assistants Built Right InRecently we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t going away and voice assistants are here to stay as well. And getting a local business found by voice assistants is not getting easier.

All Businesses Need a Voice App Solution

Local marketers and brands simply cannot afford to ignore such an important component of search. Using all the important markup languages such as Local Business Schema, FAQ Schema, and Speakable Schema is essential to helping a local business get found in voice search.

Voice Search Usage Will Continue to Increase

I’ve said it before and I’ll say it 1,000 more times if necessary – voice search isn’t going away. By 2023 it’s predicted that there will be over 8 billion voice assistants in use.

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The Perks of a Premium Judy’s Book Listing

Features of Judy’s Book Premium ListingsIt came to my attention a few weeks ago that our partners are not fully aware of an important benefit for the businesses they list in Advice Local’s listing management solution. As you may know, we own Judy’s Book – and this powerful directory helps businesses to get found around the web.

Judy’s Book Is Trusted by Others

Judy’s Book is trusted by many other sources. This means that other directories and data sources depend on the data in Judy’s Book to populate their directories and provide information to their customers, such as reviews. More than 50 other review sites use the Judy’s Book data. When a business is listed on Judy’s Book it will reach customers beyond those who are visiting Judy’s Book directly, as Judy’s Book is a highly trusted resource for other directories and review sites.

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