Using Mobile and Online Coupons to Attract Local Customers

Using Mobile and Online Coupons to Attract Local CustomersWe can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave the house with less, but they also allow us to shop online and compare offers easily.

There is a new type of consumer – the super-empowered consumer, as coined by Google. This consumer is one who lives in a digital, hands-free world. They love conveniences like digital coupons. Capitalizing on these realities makes for an easy win.

Why Local Marketers Need to Consider Online Coupons

Online couponing is on the rise, and is quickly becoming customers’ preferred way to score the best deals at their favorite stores. CodeBroker’s 2018 Mobile Coupon Consumer Research Report stated that 47% of the 1,204 people surveyed prefer using mobile coupons when they shop as opposed to paper. This isn’t surprising.

With directories, review sites and even Google My Business adding ways to include online coupons, it’s a no-brainer to integrate them as part of a business’ local marketing strategy. Today, we’ll talk about this and a bit more. Visit LSA Insider to [read more].

Why Businesses and Brands Need to Monitor Their Google My Business Listing

Why Businesses and Brands Need to Monitor Their Google My Business ListingBusinesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you…

Google My Business Can Build a Brand or Damage One

Is Hell on Earth closer than we think? According to a student at the Hornsea School and Language College, it’s located in East Yorkshire. Just this week, it was discovered that a student at this school played a prank by naming the school’s Google My Business listing “Hornsea Prison & Hell on Earth.”

Businesses create a Google My Business (GMB) listing because they want to get found online, display the right address, and have up-to-date business hours – but it goes beyond that.

Monitoring Google My Business Listings Is a Must – Here’s Why

If this school had claimed their listing, this naming incident wouldn’t have happened (at least not easily). As you may know, anyone can suggest a business name for a place, but on claimed GMB listings, the business owner has to accept the change.

Are you aware that you can submit a public edit to any business listing on Google My Business, claimed or otherwise? If the business doesn’t monitor these suggested edits, some can and will go public. Visit Advice Local to [read more].

Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing

Using the Big Three: Owned, Earned and Paid Media for Local Business MarketingWhen it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers.

Defining Owned, Earned and Paid Media

Before we dive in-depth into what each type of media is, how they differ, and how they can benefit businesses and brands, let’s begin with a few quick definitions:

  • Owned Media– Any mentions of the business by the business, e.g. their website, marketing collateral, print and web content.
  • Earned Media– Mentions of the business or brand, either online or in print, by a third party, e.g. an article in a magazine, a quote on another business’ website, etc.
  • Paid Media– Advertising to promote the business, online or in print with the goal to generate sales and increase brand awareness, e.g. Google Adwords, paid ad placement on a media website or in print.

At Advice Local, we utilize earned, owned and paid media (also referred to as POEM) on the regular, so we know their value. So, we’re here to provide a refresher course on how to best implement these strategies if they have fallen by the wayside in a digital marketing plan. Visit Advice Local to [read more].

Getting A Local Business Ready For Voice Search

Getting A Local Business Ready For Voice SearchIt’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for all of the latest digital trends to leverage. While there have certainly been some fascinating predictions about what the future holds, there is one common theme being discussed on all sides: voice search. It’s made an impact since its earliest beginnings and has only continued to rise as the years have gone on. Voice search seems to be everywhere you look today, and for good reason.

Voice search is powered by search engines and directories in a similar way as typed searches. One of the key differentiators is that for a business’s website, listing or information to surface in a voice search query, the business’s website content, listings and reviews have to be stellar. Much the same as how trust impacts placement in a desktop or mobile search, the items mentioned above impact voice search query results.

The Rise Of Voice Search

By 2020, only one year from now, ComScore predicts that 50% of all online searches will be conducted via voice search technology. Why is that? Well, the answer is an obvious and relatable one: convenience. Visit Forbes to [read more].

Local Search Ranking Factors – What’s Hot for 2019

Local Search Ranking Factors – What’s Hot for 2019Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the secret ingredient in Coca Cola. But digital marketers don’t give up easily. We weren’t going to sit around, waiting for the day when Google finally decides to share the list with us. We’ve been taking action year after year to find out how to optimize a local business’ online presence.

2019 is no different than years before. We’re hard at work to get businesses found online, which means trial and error. We’re investigating what works for us and what’s worked for others – basically acting as the online version of Sherlock Holmes. Of course, since most keep what works for them extremely private, I can only provide what our years of experience at Advice Local have revealed.

What We Know About Ranking Factors

We all know that Google is smart. How smart, you ask? At least as smart as a 5th grader – and getting smarter by the minute. This means the techniques that worked a gazillion years ago – like adding targeted keywords left and right – are no longer working. Visit Advice Local to [read more].