Why Franchises Need to Take Control of Bad Data

The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world.

This dependency is expanding beyond the Millennial and Generation Z age groups into the older generations believed to be impenetrable against any ultra-modern advancements. This assertion is not meant to come across negatively, but rather to emphasize that we are at an almost unbelievable time with access to limitless information, and our lives online are shaping our offline lives more than ever before.

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Analyzing Voice Search Ranking Factors

By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue.

Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, blogs, and SEO strategies aren’t going to optimize themselves for voice search! Visit Advice Local to [read more].

The Importance of Establishing Local Brand Authenticity and How To Do It

With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses. People are more likely to visit a store or website that they trust, which means businesses need to prioritize authenticity as a local brand.

Through smart marketing techniques and SEO, businesses can build that trust with local consumers. Here are the four main tips to keep in mind when crafting a brand’s standards. Visit Local Media to [read more].

Everything You Need to Know About Yelp Business Listings

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer.

Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. Visit Advice Local to [read more].

Applying Search Intent to Local Businesses’ Placement

Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not quite the case, but thanks to searcher intent, Google and other search engines can usually find the perfect answer within less than a second.

So, how do they do it? RankBrain, a machine learning artificial intelligence algorithm, is one of Google’s many algorithms working behind the scenes to determine a searcher’s intent and deliver search results based upon it.

There’s no question that searcher intent is important. For example, SparkToro’s Rand Fishkin gave us a great read on the topic with his 7 visuals explaining search intent. Pretty clever, don’t you think? As I was reading Rand’s theory, I wondered if it could be applied to local businesses’ placement in search results as well.

In order to help local businesses get found online, we must find a way to tap into Google’s mind-reading skills. The question is, how? Do we still optimize for keywords like we used to do with traditional SEO tactics? The short answer is yes, but there’s a lot more we can do, too. Visit Advice Local to [read more].