Everything You Need to Know About Yelp Business Listings

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer.

Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. Visit Advice Local to [read more].

Applying Search Intent to Local Businesses’ Placement

Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not quite the case, but thanks to searcher intent, Google and other search engines can usually find the perfect answer within less than a second.

So, how do they do it? RankBrain, a machine learning artificial intelligence algorithm, is one of Google’s many algorithms working behind the scenes to determine a searcher’s intent and deliver search results based upon it.

There’s no question that searcher intent is important. For example, SparkToro’s Rand Fishkin gave us a great read on the topic with his 7 visuals explaining search intent. Pretty clever, don’t you think? As I was reading Rand’s theory, I wondered if it could be applied to local businesses’ placement in search results as well.

In order to help local businesses get found online, we must find a way to tap into Google’s mind-reading skills. The question is, how? Do we still optimize for keywords like we used to do with traditional SEO tactics? The short answer is yes, but there’s a lot more we can do, too. Visit Advice Local to [read more].

Best Practices for Creating Voice Search-Friendly Content

In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer!

Over one billion voice searches are conducted every month – are you optimizing your clients’ websites for that level of popularity? Now is the time to figure out what voice assistants and people using voice search are looking for via search engines. If a local business is not answering the public’s questions correctly, then they’re not outranking the competition. Visit Advice Local to [read more].

Helping Service Area Businesses Place in Local Search Results

Helping Service Area Businesses Place in Local Search ResultsBefore Google released their new SAB guidelines for Google My Business, nailing down a specific service area was much more complicated for service area businesses.

Now that the SAB owner has location options tailored to them when they create their GMB listing, things have become a whole lot simpler – and safer! They simply have to decline listing a separate business address; before, it was required to include some sort of address in order for the listing to go live.

A SAB owner could hide the address from view, but it still made many uneasy. Now, all they have to do is specify the service areas and zip codes covered by their business! Visit Advice Local to [read more].

FAQs About Local Listing Management – The Questions on Everyone’s Minds

FAQs About Local Listing Management

Today, we decided to tackle one of our favorite topics – local listing management – in a new way. We’re all busy people; whether we’re running our own local business or reselling others’ services to potential clients, sometimes we don’t have time to read a lengthy article.

So, we decided to make life a little easier and spell out the importance of local listing management in good ol’ question and answer form! Here are some FAQs on the topic that may offer new information – and get potential clients on board with what you, as an Advice Local partner, can do for them! Visit Advice Local to [read more].