Using a Store Locator to Attract More Near Me Searches

Using a Store Locator to Attract More Near Me SearchesOver the past several months I’ve been taking you on quite the journey into Google My Business and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google My Business and EAT.

Location Pages Are Important

As you may know, location pages can be extremely powerful in helping a business that services multiple geographic areas to place in search results. For brands and franchises, using them can be quite helpful.

As digital marketers, in the past, we would build individual locations pages on a business’ website for each location they have or service. Depending on how many locations (or the service area), it can be quite time-consuming and tedious – and it can be expensive, as a web developer or someone with web development skills is required to create each page.

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Using Google My Business for Holiday Marketing Campaigns

Using Google My Business for Holiday Marketing CampaignsWith the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business.

Holiday Marketing Strategies With Google My Business

The busy holiday season is closing in and no doubt most of your clients will be pleased with an upswing in new customers. Among the many marketing tools at your disposal this year is, of course, Google My Business (GMB). If applied effectively, GMB posts will be a key driver of sales for local businesses, with the chance to apply offers, discounts, flash sales, limited-time coupons and event announcements.

It is, however, best to assume that competing businesses will also be going all out to reach local consumers. Therefore, the businesses that plan their seasonal campaigns are best poised to capitalize on consumer interest. In practice, this means developing a joined-up marketing approach that ties GMB posts to social media profiles, along with video uploads, graphics and even influencer marketing if appropriate.

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A Case Study Into EAT and Google My Business

A Case Study Into EAT and Google My BusinessIf you have been following our blog for the last several months, I have taken you into a deep dive into Google EAT as it relates to a business’s Google My Business listing. Many of the Google My Business features available within our dashboard for Advice Local partners – such as the Google Authority Score – are exclusive to us.

The Visibility Results for This Google My Business Listing

With our Google My Business tool, our partner spent less than an hour scheduling 10 Google My Business posts to publish across 5 Google My Business listings. Doing this manually would have taken at least 15 minutes per location per post. Additionally, this partner spent less than 15 minutes scheduling the images to publish across 5 Google My Business listings, each image automatically EXIF data-optimized to the respective location. They have greatly improved this business’ local visibility – and spent less than 1 hour doing it.

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How to Apply Google EAT to a Google My Business Listing [#Infographic]

How to Apply EAT to a Google My Business ListingHopefully, you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness, and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust.

Google EAT’s Role With a Google My Business Listing

According to a study completed by BrightLocal, the average business’ Google My Business listing is found 152 times indirect searches and 852 times in discovery searches, translating to discovery searches being 84% of total searches. This means that in search, consumers are more often looking for a product or service, and not a specific business. If a business wants to be “discovered” then it must understand how to apply expertise, authoritativeness, and trustworthiness to its Google My Business (GMB) listing.

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Get Listed on the Popular Mapping Apps with Advice Local

Get Listed on the Popular Mapping AppsPreviously we looked at how using Google EAT (expertise, authoritativeness, and trustworthiness) in combination with structured data can improve visibility in search and maps. This week we’ve got more maps-related updates, with a focus on mapping apps and the business data consumers find in these apps.

Map Listings Matter to Local Businesses

Location-specific searches are now a ubiquitous part of most smartphone users’ daily search habits. Whether it is geo-modified, non-geo-modified, or “near me” searches, consumers want the closest, best-reviewed, and most relevant business results at all times.

Visit Advice Local to [read more].