How to Get More Click-Through and Win With Zero-Click Searches

How to Get More Click-Through and Win With Zero-Click SearchesIt’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is, you do, and you have probably utilized it many times! Think about when you were in the kitchen cooking and you couldn’t remember a measurement, or when you thought about calling a friend but couldn’t remember what time it was in their time zone.

If you searched by mobile, you probably got the answer you needed instantly; it was likely right at the top of your screen. Boom – finding the information was that simple.

You just performed a zero-click search. They’re blessings in a pinch, but they can prove harmful to local businesses that need the traffic lost by a zero-click search. SparkToro reported that in September of 2018, of every 100 mobile searches, 61.5 percent of them were zero-click. Visit Advice Local to [read more].

Voice Search is the New Norm?! There’s No Time for Skepticism.

Voice Search Is the New Norm?! There’s No Time for SkepticismHow many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at all surprising – really!

The age of voice is here. It’s risen to meet the demands of the Super-Empowered Consumer, and as a result, it will turn half of the population into one. Seriously, that’s the prediction after the 2018 Christmas season: 48 percent of people will have a smart speaker, according to Adobe Analytics.

With that much power at consumers’ fingertips – or vocal cords, rather – who knows if they’ll ever go back to a typed search again. If you’re like many people, that’s probably too unbelievable to grasp. But allow me to illuminate you on why voice search is becoming the new norm. Visit BIA Advisory Services to [read more].

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty Data

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty DataWhen it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s – to clean up citations around the web. The reason is simple: Local citations can make or break a business’ online presence. That’s why they are so important to me and the team at Advice Local.

When a business’ data is accurate, citations are a great way of reaching even more potential customers in the business’ area. But when citations present inaccurate or old information, the business risks losing consumer trust. Did you know that 80 percent of consumers lose trust in local businesses if they see incorrect contact details or business names online?

A citation audit is essential for any business, large or small, but particularly for local and multi-location businesses and brands. Businesses like these rely on accurate name, address and phone number (NAP) data for potential customers to find them online and offline. Visit Advice Local to [read more].

Using Mobile and Online Coupons to Attract Local Customers

Using Mobile and Online Coupons to Attract Local CustomersWe can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave the house with less, but they also allow us to shop online and compare offers easily.

There is a new type of consumer – the super-empowered consumer, as coined by Google. This consumer is one who lives in a digital, hands-free world. They love conveniences like digital coupons. Capitalizing on these realities makes for an easy win.

Why Local Marketers Need to Consider Online Coupons

Online couponing is on the rise, and is quickly becoming customers’ preferred way to score the best deals at their favorite stores. CodeBroker’s 2018 Mobile Coupon Consumer Research Report stated that 47% of the 1,204 people surveyed prefer using mobile coupons when they shop as opposed to paper. This isn’t surprising.

With directories, review sites and even Google My Business adding ways to include online coupons, it’s a no-brainer to integrate them as part of a business’ local marketing strategy. Today, we’ll talk about this and a bit more. Visit LSA Insider to [read more].

Why Businesses and Brands Need to Monitor Their Google My Business Listing

Why Businesses and Brands Need to Monitor Their Google My Business ListingBusinesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you…

Google My Business Can Build a Brand or Damage One

Is Hell on Earth closer than we think? According to a student at the Hornsea School and Language College, it’s located in East Yorkshire. Just this week, it was discovered that a student at this school played a prank by naming the school’s Google My Business listing “Hornsea Prison & Hell on Earth.”

Businesses create a Google My Business (GMB) listing because they want to get found online, display the right address, and have up-to-date business hours – but it goes beyond that.

Monitoring Google My Business Listings Is a Must – Here’s Why

If this school had claimed their listing, this naming incident wouldn’t have happened (at least not easily). As you may know, anyone can suggest a business name for a place, but on claimed GMB listings, the business owner has to accept the change.

Are you aware that you can submit a public edit to any business listing on Google My Business, claimed or otherwise? If the business doesn’t monitor these suggested edits, some can and will go public. Visit Advice Local to [read more].