Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations just like publicity; even if it’s bad, it’s still publicity? Well, no!
You’ve heard me talk about bad data before, but at the risk of sounding like a broken record, I cannot stress enough the importance of having clean data. Citations have to be accurate in order to be useful to potential customers and local businesses. Inaccurate data can actually hurt a business. So no, not all citations are created equal – and not all data aggregators are created equal, either.
Today, I want to explore the key data aggregators in the United States: Neustar Localeze, Factual, Infogroup and Acxiom, as well as the main differences between them. Before we go too much into that, let’s start with the basics. Visit Advice Local to [read more].