Archive for Uncategorized

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty Data

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty DataWhen it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s – to clean up citations around the web. The reason is simple: Local citations can make or break a business’ online presence. That’s why they are so important to me and the team at Advice Local.

When a business’ data is accurate, citations are a great way of reaching even more potential customers in the business’ area. But when citations present inaccurate or old information, the business risks losing consumer trust. Did you know that 80 percent of consumers lose trust in local businesses if they see incorrect contact details or business names online?

A citation audit is essential for any business, large or small, but particularly for local and multi-location businesses and brands. Businesses like these rely on accurate name, address and phone number (NAP) data for potential customers to find them online and offline. Visit Advice Local to [read more].

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

Local Business TrafficSite traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs.

Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing is in my DNA – and it’s what we do for our partners at Advice Local every day. From directory listing optimization to mobile app solutions, right down to optimized location landing pages, effective marketers stay focused on finding the best methods to promote their customers.

In the quest for traffic, the success of a business is often tied to methods that put that business up against the toughest of competition in search results, This competition usually consists of businesses with large budgets and the marketing teams that go with them.

Employ These Alternative Strategies to Boost Traffic

Today I’m going beyond the most common methods to drive site traffic and improve local visibility to share a few alternative strategies that can improve traffic – and produce results that convert. Visit Advice Local to [read more].

The New Year’s Resolutions Local Business Owners Need to Make Today

Resolutions Local BusinessSo you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to start fresh by re-evaluating marketing strategy, forming new good habits, and kicking bad SEO practices to the curb. Nothing makes me happier than to see a small, local business succeed, so here are our my top six New Year’s resolutions to help do just that. Visit Advice Local to [read more].

Search Engine Optimization Part 1: What NOT to Do

Rank Higher in Organic SearchAll right people, it’s 2016 and no one should have to prove the value of adding search engine optimization (SEO) and local SEO to your digital marketing efforts. But for those who need a few numbers to be convinced or those new to the space, here are some local SEO stats, which are heavily driven by consumer mobile habits these days:

  • 50 percent of consumers who search from a mobile device, visit a store within one day of the search and more than 50 percent of local searches, conducted from a mobile device, lead to sales
  • Local searches via search engines happen at a rate of 88 percent on smartphones and 84 percent on computers and tablets
  • 73 percent of smartphone users prefer to use mobile web to make purchases instead of using a mobile app

As you can see, the potential for profit is great if you’ll take the time to implement a good strategy, which really should factor in mobile and local. Visit Advice Local to [read more].