When it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s – to clean up citations around the web. The reason is simple: Local citations can make or break a business’ online presence. That’s why they are so important to me and the team at Advice Local.
When a business’ data is accurate, citations are a great way of reaching even more potential customers in the business’ area. But when citations present inaccurate or old information, the business risks losing consumer trust. Did you know that 80 percent of consumers lose trust in local businesses if they see incorrect contact details or business names online?
A citation audit is essential for any business, large or small, but particularly for local and multi-location businesses and brands. Businesses like these rely on accurate name, address and phone number (NAP) data for potential customers to find them online and offline. Visit Advice Local to [read more].