Archive for Realtime – Page 2

5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social Media Trends 2017Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.

Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year, some of Meeker’s noteworthy insights revolve around social media – she reveals which social media platforms are leading advertising growth, which are driving the most sales, and also highlights new trends emerging in how consumers want to interact with brands on social media.

In this post, I’m going to discuss five important social media takeaways from the 2017 KPCB report that digital marketers need to know. After all, the better we understand recent social media trends, the better we can leverage them in our digital marketing strategies. Visit Social Media Today to [read more].

5 Technology Trends Impacting How Local Businesses Should Market

2017 Technology TrendsTrends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients.

Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet Trends Report that highlights the most prominent trends in consumer behavior and digital marketing.

Today I’m going to take a look at five of these trends from the 2017 KPCB report and explore how you can leverage them to help the clients you serve. Visit LSA Insider to [read more].

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google NewsGoogle’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings.

Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision.

Community Questions & Answers Coming to Google Maps

This newest GMB feature, Community Q & A, now available in the maps listing of a business, is another example of Google’s desire to provide consumers everything they need to make informed decisions right from search results. (If you’re not familiar with the Google’s other newer features, Posts and Messaging, you should read about them too.) Visit Advice Local to [read more].

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

Google’s Mission to Eliminate Fake Google My Business Listings

Fake Google My Business ListingsWhile, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind.

As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went to work putting a process in place to shut them down.

Just how serious are the Googlers about finding and removing fake Google My Business listings? They partnered with the University of California, San Diego to learn everything they could about the perpetrators and how they can be stopped.

According to this report, their ongoing efforts to crack down on Google My Business fraud is making a huge difference. The number of fake listings has dropped by 70% since June 2015. There is still quite a lot of work to be done before fraudulent listings are fully eliminated, but this is an excellent start. Visit Advice Local to [read more].