Archive for Mobile – Page 2

Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs

Mobile Stats Reveal Consumer NeedsBusinesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the better it can leverage those behaviors to connect with potential customers.

When it comes to understanding the growing reliance on smartphones, businesses should consider both how and when their audience is connected. Visit Rocks Digital to [read more].

The Top Emerging Mobile Design Trends for 2017

Mobile Design TrendsIn our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases.

A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user experience allows a business continue to gain visibility in search results (because Google loves mobile-friendly web content) and drive conversions among mobile consumers.

Visit Advice Local to [read more].

Measurable, Mobile Micro-Moments Reveal Path To Success

Bernadette Coleman, Queen of Local SEOMobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate.

In 2015, mobile devices accounted for 51% of total daily digital media use for adults. Desktops came in at only 42%.

Local businesses can capitalize on this mega mobile market with local search engine optimization (SEO), mobile-first web design, and marketing campaigns tailored to mobile users.

A mobile marketing strategy is only as good as the number of conversions it achieves. If a local business has a hard time converting mobile shoppers into real sales, it may need to rethink its strategy. Visit Search Engine People to [read more].

Seizing the Micro-Moment

Micro-MomentConsidering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the right place at the right time, as smartphones and tablets are fueling consumer interactions that favor immediate, localized results. Google has dubbed these interactions “micro-moments,” and you can make them work for you.

Micro-moments are snippets of time in which a person wants to learn, find, do, or buy something immediately during their busy day. They grab their smartphone and tap out that need or query into a search engine or app. The micro-moment is that split-second when a person decides to research—and ideally, satisfy—an immediate need. Visit Search Engine Journal to [read more].

Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey

Bernadette Coleman, Queen of Local SEOVirtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to Similar Web’s report, The State of Mobile Web – US 2015. Consumers are now spending more time browsing the web and using online services via mobile than on desktop devices. In fact, according to KPCB’s Internet Trends Report, mobile had already overtaken desktop by the beginning of 2015.

It’s estimated that 25% of internet users exclusively use smartphones to get online, making it clear that mobile is more than a mere trend. It’s not even the future – mobile is now, and mobile is the new local. The sooner businesses and brands realize this and begin to adapt, the better off they will be. Visit Ardor SEO to [read more].