Archive for Local SEO – Page 2

The Magic Trio: Google Maps Ranking Facts

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers.

Know Your Google Maps Ranking Facts

Not only does a business need to show up on Google Maps, but it also needs to appear in the local pack if it wants to compete with similar businesses. That’s where optimization of the Google My Business (GMB) listing comes into play. If a business wants to improve its rank on Google Maps, there are three factors every local marketer and business needs to consider. Visit Advice Local to [read more].

Why Franchises Need to Take Control of Bad Data

The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world.

This dependency is expanding beyond the Millennial and Generation Z age groups into the older generations believed to be impenetrable against any ultra-modern advancements. This assertion is not meant to come across negatively, but rather to emphasize that we are at an almost unbelievable time with access to limitless information, and our lives online are shaping our offline lives more than ever before.

Visit Business 2 Community to [read more].

Analyzing Voice Search Ranking Factors

By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue.

Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, blogs, and SEO strategies aren’t going to optimize themselves for voice search! Visit Advice Local to [read more].

The Importance of Establishing Local Brand Authenticity and How To Do It

With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses. People are more likely to visit a store or website that they trust, which means businesses need to prioritize authenticity as a local brand.

Through smart marketing techniques and SEO, businesses can build that trust with local consumers. Here are the four main tips to keep in mind when crafting a brand’s standards. Visit Local Media to [read more].

Everything You Need to Know About Yelp Business Listings

I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer.

Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. Visit Advice Local to [read more].