Archive for Local SEO

Are You Falling for These Local Citation Myths? [#Infographic]

Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality.

Why Are Local Citations Important?

A citation, as you know, is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name, this isn’t always the case.

Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition – you know, the competitor that actually has their local business data listed correctly on the web. Visit Advice Local to [read more].

Local and Social Are the Perfect Match – Here’s How to Get Going

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now!

This isn’t the first time I have expressed the importance of local and social. Visit Advice Local to [read more].

Understanding How Consumers’ Voice Search Habits Affect Local Businesses

Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses.

Why Do People Use Voice Search?

We know that more and more people are using voice search, but it’s important to understand why. Tapping into people’s motives gives businesses a better idea of what customers want, what they’re expecting and how businesses can provide them with results. Obviously, customers are looking for something: what is it? Visit Advice Local to [read more].

Why Voice Search Analytics Is Gold in the Hands of Businesses

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results.

In order to do everything from rank with Google to gain more customers, businesses need to understand one thing: consumer behavior. Why do users do the things they do? What are they looking for? How do search engine algorithms adapt to this behavior? Understanding how a business’ website is getting found and for which specific keywords, the length of the search, etc. can provide valuable insights into creating content for desktop, mobile and voice search. Visit Advice Local to [read more].

The Magic Trio: Google Maps Ranking Facts

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers.

Know Your Google Maps Ranking Facts

Not only does a business need to show up on Google Maps, but it also needs to appear in the local pack if it wants to compete with similar businesses. That’s where optimization of the Google My Business (GMB) listing comes into play. If a business wants to improve its rank on Google Maps, there are three factors every local marketer and business needs to consider. Visit Advice Local to [read more].