Archive for Local SEO

How to Get More Click-Through and Win With Zero-Click Searches

How to Get More Click-Through and Win With Zero-Click SearchesIt’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is, you do, and you have probably utilized it many times! Think about when you were in the kitchen cooking and you couldn’t remember a measurement, or when you thought about calling a friend but couldn’t remember what time it was in their time zone.

If you searched by mobile, you probably got the answer you needed instantly; it was likely right at the top of your screen. Boom – finding the information was that simple.

You just performed a zero-click search. They’re blessings in a pinch, but they can prove harmful to local businesses that need the traffic lost by a zero-click search. SparkToro reported that in September of 2018, of every 100 mobile searches, 61.5 percent of them were zero-click. Visit Advice Local to [read more].

Why Businesses and Brands Need to Monitor Their Google My Business Listing

Why Businesses and Brands Need to Monitor Their Google My Business ListingBusinesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you…

Google My Business Can Build a Brand or Damage One

Is Hell on Earth closer than we think? According to a student at the Hornsea School and Language College, it’s located in East Yorkshire. Just this week, it was discovered that a student at this school played a prank by naming the school’s Google My Business listing “Hornsea Prison & Hell on Earth.”

Businesses create a Google My Business (GMB) listing because they want to get found online, display the right address, and have up-to-date business hours – but it goes beyond that.

Monitoring Google My Business Listings Is a Must – Here’s Why

If this school had claimed their listing, this naming incident wouldn’t have happened (at least not easily). As you may know, anyone can suggest a business name for a place, but on claimed GMB listings, the business owner has to accept the change.

Are you aware that you can submit a public edit to any business listing on Google My Business, claimed or otherwise? If the business doesn’t monitor these suggested edits, some can and will go public. Visit Advice Local to [read more].

Local Search Ranking Factors – What’s Hot for 2019

Local Search Ranking Factors – What’s Hot for 2019Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the secret ingredient in Coca Cola. But digital marketers don’t give up easily. We weren’t going to sit around, waiting for the day when Google finally decides to share the list with us. We’ve been taking action year after year to find out how to optimize a local business’ online presence.

2019 is no different than years before. We’re hard at work to get businesses found online, which means trial and error. We’re investigating what works for us and what’s worked for others – basically acting as the online version of Sherlock Holmes. Of course, since most keep what works for them extremely private, I can only provide what our years of experience at Advice Local have revealed.

What We Know About Ranking Factors

We all know that Google is smart. How smart, you ask? At least as smart as a 5th grader – and getting smarter by the minute. This means the techniques that worked a gazillion years ago – like adding targeted keywords left and right – are no longer working. Visit Advice Local to [read more].

What Is Local SEO?

What Is Local SEO?Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for businesses located in a certain area that don’t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let’s talk about what search engine optimization is.

What Is SEO?

SEO – or search engine optimization – is a series of digital strategies that bring online visibility to brands and businesses. These strategies include creating a website that is user-friendly and keyword-optimized, as well as constantly crafting content that is valuable and interesting to readers. A website that always has fresh content will give potential customers the idea that business is booming and that the company takes good care of their clients, while at the same time telling Google that they have E-A-T.

Google’s E-A-T means “expertise, authoritativeness and trustworthiness.” It is one of the top three considerations for Page Quality. When a business consistently puts out content showcasing that they are experts, have authority and are trustworthy in a particular subject, Google ranks them higher. Higher rankings equal greater online visibility. Visit Advice Local to [read more].

Mastering Google My Business in 2019 and Beyond

Mastering Google My Business in 2019 and Beyond2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for Google My Business, and if the predictions are true, Google My Business (GMB) will be even more important in 2019. Keep reading to learn how to beat out the competition online.

Google wants searchers to use their search engine as much and as long as possible, which is why they’ve implemented featured snippets, answer boxes, Google My Business posts and deals, and the knowledge panel – which varies per industry. With that in mind, it is safe to say that GMB will likely play a key role in Google’s ranking factors for 2019.

It’s All Starts With a Google My Business Listing

A good GMB listing should include all the information on the local business’ website, readily available for consumers without having to leave the search engine. After all, businesses that provide this information are likely to get a preferential treatment on SERPs.

Local businesses are always on my mind, and nothing makes me happier than helping you help them get found online. This post will give local businesses and agencies alike all the information they need to create, claim and optimize a GMB listing in 2019. Visit Advice Local to [read more].