Archive for Digital Marketing

Local and Social Are the Perfect Match – Here’s How to Get Going

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now!

This isn’t the first time I have expressed the importance of local and social. Visit Advice Local to [read more].

The Guide to Getting Found for Service Area Businesses

Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does!

I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I thought I’d share more insights with you. Because service-based businesses function a bit differently from other companies, marketers often struggle with how to optimize them for search engines. Visit Advice Local to [read more].

Local Marketing Methods That Will Attract Millennials

Millennial behavior has been a prominent topic over the last decade. This is an age group whose members often face an uphill battle—they aren’t always painted in the best light.

Millennials encompass individuals born between the years 1981 and 1996. Without over-generalizing, members of this age group have moved past the workaholic, one-job-their-whole-life mindset that we’ve either experienced ourselves or seen in our parents and grandparents. Millennials want variety in every aspect, and it doesn’t stop at their careers. Visit Street Fight to [read more].

How to Win More Customers in 2019 With Local Content Marketing








How to Win More Customers in 2019 With Local Content Marketing2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it is today. Let’s talk about why.

Local Content – A Sales Rep Itself

Plenty of businesses see content as less valuable than it is. In fact, it often has an underestimated role in the selling process. Sure, there are many articles presented as “how-to” guides or that provide insight on a business’ area of expertise, but what’s their ultimate goal? To sell.

When a plumber publishes an article on the signs indicating the need to replace a faucet, they want to be the company selected by the homeowner to replace their faucet! If the content is written in a way that establishes the plumber’s authority as a knowledgeable professional, the reader is more likely to give them a call. Visit Advice Local to [read more].

Voice Search Readiness in 2019 and Beyond








Voice Search Readiness in 2019 and Beyond2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.

Sure, voice search as a concept is nothing new, but it is being utilized now more than ever. In fact, ComScore predicts that by 2020, 50% of all searches performed by consumers will be with the use of voice. That means the clock starts now to be ready by New Year’s Day next year.

That percentage is only going to increase for a myriad of reasons. Apple’s Siri was intimidating at first, but as soon as people experienced the ease of dictating their searches versus physically typing them, many latched onto this futuristic practice right away. Other mobile brands followed suit with similar products, like the creation of Google Assistant (formerly Google Now) for Android devices, and before we knew it, we had entered the world of whole-home speakers that can give us the ability to perform tasks like turning lights on and off with our voices. Visit Street Fight to [read more].