2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it is today. Let’s talk about why.
Local Content – A Sales Rep Itself
Plenty of businesses see content as less valuable than it is. In fact, it often has an underestimated role in the selling process. Sure, there are many articles presented as “how-to” guides or that provide insight on a business’ area of expertise, but what’s their ultimate goal? To sell.
When a plumber publishes an article on the signs indicating the need to replace a faucet, they want to be the company selected by the homeowner to replace their faucet! If the content is written in a way that establishes the plumber’s authority as a knowledgeable professional, the reader is more likely to give them a call. Visit Advice Local to [read more].