Archive for Digital Marketing

How to Win More Customers in 2019 With Local Content Marketing

How to Win More Customers in 2019 With Local Content Marketing2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it is today. Let’s talk about why.

Local Content – A Sales Rep Itself

Plenty of businesses see content as less valuable than it is. In fact, it often has an underestimated role in the selling process. Sure, there are many articles presented as “how-to” guides or that provide insight on a business’ area of expertise, but what’s their ultimate goal? To sell.

When a plumber publishes an article on the signs indicating the need to replace a faucet, they want to be the company selected by the homeowner to replace their faucet! If the content is written in a way that establishes the plumber’s authority as a knowledgeable professional, the reader is more likely to give them a call. Visit Advice Local to [read more].

Voice Search Readiness in 2019 and Beyond

Voice Search Readiness in 2019 and Beyond2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.

Sure, voice search as a concept is nothing new, but it is being utilized now more than ever. In fact, ComScore predicts that by 2020, 50% of all searches performed by consumers will be with the use of voice. That means the clock starts now to be ready by New Year’s Day next year.

That percentage is only going to increase for a myriad of reasons. Apple’s Siri was intimidating at first, but as soon as people experienced the ease of dictating their searches versus physically typing them, many latched onto this futuristic practice right away. Other mobile brands followed suit with similar products, like the creation of Google Assistant (formerly Google Now) for Android devices, and before we knew it, we had entered the world of whole-home speakers that can give us the ability to perform tasks like turning lights on and off with our voices. Visit Street Fight to [read more].

Voice Search is the New Norm?! There’s No Time for Skepticism.

Voice Search Is the New Norm?! There’s No Time for SkepticismHow many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at all surprising – really!

The age of voice is here. It’s risen to meet the demands of the Super-Empowered Consumer, and as a result, it will turn half of the population into one. Seriously, that’s the prediction after the 2018 Christmas season: 48 percent of people will have a smart speaker, according to Adobe Analytics.

With that much power at consumers’ fingertips – or vocal cords, rather – who knows if they’ll ever go back to a typed search again. If you’re like many people, that’s probably too unbelievable to grasp. But allow me to illuminate you on why voice search is becoming the new norm. Visit BIA Advisory Services to [read more].

Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing

Using the Big Three: Owned, Earned and Paid Media for Local Business MarketingWhen it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers.

Defining Owned, Earned and Paid Media

Before we dive in-depth into what each type of media is, how they differ, and how they can benefit businesses and brands, let’s begin with a few quick definitions:

  • Owned Media– Any mentions of the business by the business, e.g. their website, marketing collateral, print and web content.
  • Earned Media– Mentions of the business or brand, either online or in print, by a third party, e.g. an article in a magazine, a quote on another business’ website, etc.
  • Paid Media– Advertising to promote the business, online or in print with the goal to generate sales and increase brand awareness, e.g. Google Adwords, paid ad placement on a media website or in print.

At Advice Local, we utilize earned, owned and paid media (also referred to as POEM) on the regular, so we know their value. So, we’re here to provide a refresher course on how to best implement these strategies if they have fallen by the wayside in a digital marketing plan. Visit Advice Local to [read more].

Getting A Local Business Ready For Voice Search

Getting A Local Business Ready For Voice SearchIt’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for all of the latest digital trends to leverage. While there have certainly been some fascinating predictions about what the future holds, there is one common theme being discussed on all sides: voice search. It’s made an impact since its earliest beginnings and has only continued to rise as the years have gone on. Voice search seems to be everywhere you look today, and for good reason.

Voice search is powered by search engines and directories in a similar way as typed searches. One of the key differentiators is that for a business’s website, listing or information to surface in a voice search query, the business’s website content, listings and reviews have to be stellar. Much the same as how trust impacts placement in a desktop or mobile search, the items mentioned above impact voice search query results.

The Rise Of Voice Search

By 2020, only one year from now, ComScore predicts that 50% of all online searches will be conducted via voice search technology. Why is that? Well, the answer is an obvious and relatable one: convenience. Visit Forbes to [read more].